I recently attended a meeting for women in franchising, both franchisors & 
franchisees. I was captured by the story of one woman who now operates a highly successful & profitable franchise business model. Meet Ginny Murphy…
Here is a brief overview of Ginny’s journey and you can view her story in visuals by clicking here: Ginny Murphy.
- Franchisor – not! Operating a franchise had never been Ginny’s dream. In fact, in her previous life, she was a nurse, a job she loved and left only when she decided she wanted to start a family.
- Whilst being a stay at home mum Ginny helped her husband with his business, a paint finishing company, and spotted a gap in the market. Wheels!
- Ginny did her homework, lots of research into the market and also into the best way to operate the business. After much listening and learning, she realised franchising was the best model to use.
- Then the hard work followed! Creating the tools, the training materials, the process of marketing the opportunity and building a support team. In franchising creating systems ensures others can follow the steps to success.
- And so came the birth of the Wheel Specialist… The process thereafter was to ‘assess’ and ‘refine’ continuously, making the model more efficient and effective.
- One of the keys to success Ginny shared was to take your time to ensure it’s done thoroughly, making sure each franchise was a success. This ensured sustainable and manageable growth.
- Top Tip 1: Continually grow and develop!
- Top Tip 2: Acknowledge your strengths and weaknesses!
- Ginny also states the importance of maintaining focus on the things that are important to you. In her case family and her lovely dogs…
Ginny has done a phenomenal job, creating a great success story and she is, without a doubt, a great role model for women in business, proving the franchise business model can work if you work.
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Published by YvonneB
A catalyst for change, Yvonne Bignall is a breath of fresh air in the extraordinary way she helps women 50+ to reconnect with life & their innate power through radical self-care, guilt-free!
She supports, encourages, and inspires women to prioritise their health, one bitesize action at a time. Her work is challenging as it navigates through difficult conversations, listening & observing how women’s health issues have been:
❊ Undermined
❊ Under-resourced &
❊ Swept under the carpet
She helps women to recognise & unpack old scripts that still (sadly enough) tell them that their value derives from their level of caregiving of others, their output. The truth is it is the input, the ability to resource self, which provides women with the energy required to realise their true potential.
Along with her team, she explores the thoughts, behaviour & habits, often born out of guilt, gender expectations, and reinforced narratives, with curiosity (not judgment), discarding the unhelpful, whilst reclaiming innate power through the creation of new patterns, restoring a sense of self, outside of societal expectations. In her opinion, this allows women to:
✔ Develop an elevated level of self-awareness
✔ Build / rebuild their confidence & self-belief
✔ Value all of who they are and invest time in who they want to be at their best
A self-care warrior, an encourager & inspirer, Yvonne is today an award-winning Women’s Health Advocate, Published Author, and an International Presenter. She is also a Radio Show Host and a Podcaster.
Yvonne is focused on building a community of women, www.PermissionToThrive.online, who are ready to reclaim their right to self-care, guilt-free, and who prioritise their health without apology, role-modeling behaviour & habits that inform generations to come of their true value.
She also advocates for self-care over burnout in the workplace, delivering practical webinars in the corporate space. In her own words, “It is time for employees to prioritise their wellbeing. How will they deliver their best work without it?”
One of her favourite quotes comes from Eleanor Brown, ‘Rest and self-care are so important. When you take time to replenish your spirit, it allows you to serve others from the overflow. You cannot serve from an empty vessel’
Connect with Yvonne and,
🌱 Become part of the self-care revolution at Permission to Thrive or
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